Integrated Tourism Hub (ITH) is an integrated strategy that in line with Kota Kinabalu Structure Plan 2030’s vision. It aims to make Sabah among the most livable places in Asia by 2025. As a tourism gateway to Sabah, Kota Kinabalu City needs to focus on and enhance the current potential tourism products within its city limit. Hence, Integrated Tourism Hub as a City Gateway of Kota Kinabalu to achieve goals as follows:

• Deliver world-class tourism infrastructure - accelerating tourism growth and supporting local infrastructure opportunities develop integrated resorts with a broad range of tourist related facilities and attractions and other tourism infrastructure support the government’s broader tourism strategy by encouraging more direct flights from Asia and increase visitor’s length of stay, spend per night and repeat visitation.

• Deliver catalytic projects that support city building objectives and other complementary projects optimize broader community gains including; regional jobs, investment and associated flow-on developments including enhancing public realm.

• Provide high-quality accommodation and a range of experiences encouraging longer visitor stays and greater tourism